Does Red Make Bulls Aggressive? (Spoiler: No.)

DELIVERABLES

Script
Storyboard design
Animation

Bulls charging at the color red is one of those "facts" that are not true. This concept explainer video takes on the myth, walking through why bulls actually react to movement, not color.

I developed the video from script through storyboard, illustration, and animation. This was my first project taking an explainer all the way to final animation, after several years of working on the art direction and illustration side. I focused on clear storytelling, purposeful motion and visual consistency, so each element supported the story without adding unnecessary complexity.

No bulls were angered or people hurt in the making of this video. It was all me making up facts, Google AI Studio for voiceover, Illustator, and After Effects for illustration and animation.

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