Consumer Trends: PriceRunner Infographics

DELIVERABLES

Infographics

PriceRunner is a shopping comparison site. They have conducted a thorough study of the Danes' attitudes to Black Friday. Ferdio helped with making the visuals for the report published on PriceRunner blog.

As a lead designer for this project, I set the overall concept, did the sketches and expanded the existing illustration style with diverse and playful characters.

pricerunner-overview
pricerunner-sketches
mistrust-prices-original
mistrust-men-vs-women
men-vs-women-profile
compare-prices
products-sale
stores-vs-online
spending-sale
attendance-black-friday

The project was success! We created 20+ infographics used in press releases and blog posts, and expanded current brand illustration style with characters. Later we created several campaigns for Seasonal trends related to summer vacation, Christmas and Covid-19.

Neli Boyanova © 2025