Leapwork Website: Cmd+A+Redesign

DELIVERABLES

Figma design library
Website design
Key visuals

Challenge
Leapwork’s web presence had become inconsistent and underperforming. Key product pages failed to tell compelling story and engage visitors, while the overall site suffered from technical debt and visual inconsistencies across pages.

Solution & Role
I led the visual direction of Leapwork’s website redesign. Working closely with the Senior Director of Web Strategy and VP of Product Marketing, we simplified the feature-heavy messaging and positioned Leapwork as an enterprise-grade automation platform. We introduced Leapwork’s first-ever style guide and Figma design libraries: enabling faster page design, consistent branding, and easier maintenance. It became our tool for keeping the site consistent, scalable, and drama-free.

The redesign delivered real impact. Page performance improved and the design libraries cut average design time for a page from 10 hours to 4. Oh, and the style guide? Finally real and finally used.

Leapwork Brand 2.0

Visualizing the Strategy of the Danish Food Administration