Meet Leapwork Illustration Style

DELIVERABLES

Brand illustration style guide
Illustrations in 3 different sizes
Icons

In 2022, Leapwork was in the middle of a major rebrand with one main goal — to stand out in a sea of sameness. Test automation is abstract by nature, and illustration played a central role in the identity system. That's why what we needed was a style that felt unique, human, and instantly recognizable as Leapwork.

I partnered with the brand agency, Wolff Olins, and designed an illustration system that told the Leapwork story. It worked at every scale – from small pictograms to large hero visuals and animation. Every piece echoed the same narrative: the effortless “leap” users feel when things just work.

Illustration principles

Scenarios to leap

Leapwork narratives always capture the intuitive experience of using our product. Illustrations should feel effortless and simple.

Our shapes to create

Born from the DNA of the Leapwork brand, we use simple geometric shapes to create beautiful details.

Color with purpose

We use our core color palette in a restricted way to ensure we're always highlighting or giving meaning with colour.

Elevating movement

Every illustration should carry a sense of energy – a feeling of momentum. Characters and objects look like they’re in motion, not stuck in place.

Human details

Our illustrations are human at heart. Characters are warm and relatable in their details, yet simple.

Line and fill

We use line and fill together – always in balance. Characters arms and faces are outlined, clothing and elements are filled to create contrast.

The result? An illustration style that looks and feels like Leapwork. I built a full library of 180+ icons, 65+ spot, 35+ mid-size, and 10 hero illustrations.

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