Leapwork Brand: Cmd+A+Redesign

DELIVERABLES

Brand identity guidelines
Figma & Adobe CC libraries
Website design
Paid & organic social
Marketing collateral
Presentations
Animations (social and website)

In 2022, Leapwork rolled out a major rebrand. Once the brand strategy was ready, I guided the creative process for the identity and developed the brand guidelines covering logo, icon, colors, typography, grids, and other key brand elements.

I ensured consistent implementation across all channels and continuously evolved the identity as the company grew. I created a framework connecting visual expressions to the customer journey and built key visuals that put the product at the center of the storytelling. I also partnered with senior leadership to redesign the website and develop a master sales pitch deck.

Asset libraries and templates for sales enablement materials and campaign assets kept things consistent and turnarounds fast.

Redesigning the website

I led the visual direction and coordinated the website redesign, partnering with senior marketing and product stakeholders. We simplified the feature-heavy messaging and position Leapwork as an enterprise-grade automation platform.

Creative Systems That Scale

To keep things consistent without slowing the team down, I built the infrastructure around the brand: governance frameworks, SOPs, and asset libraries in Figma, including 100+ illustrations, 200+ icons, and campaign templates all in one place. Campaign assets that used to take 5 hours were getting done in 2 and time for first drafts of webpages went down from 12 hours to 4.

The new Leapwork identity became strong — with the product at the center of every story it tells, better connected to prospects, customers, and partners and built to scale.

Consumer Trends: PriceRunner Infographics

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