Visualizing the Strategy of the Danish Food Administration

DELIVERABLES

Illustrations
Infographics
Animation
Brochures

Problem
The Danish Veterinary and Food Administration set an ambitious goal to promote Danish sustainable food production. Ferdio was trusted with visualizing and communicating the strategy to employees and external partners.

Solution & Role
As dedicated designer on the project, I developed an illustration style that fits their brand guidelines while reflecting the campaign theme. From there, I created illustrations adaptable across formats, developed a storyboard, and art-directed an animated explainer video. I also designed strategy documents and presentation graphics to ensure the message came through clearly in every application.

Later we expanded the project and created materials also for the internal learning strategy of the Danish Food Administration.

Neli Boyanova © 2025