Neli Boyanova
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AI & Software Quality Report

DELIVERABLES

Report
Paid & organic social
Infographics
Marketing collateral

The AI & Software Quality Report was released at the end of 2024 to support Leapwork's AI product feature launch. The report was based on insights from 400+ C-level executives and technical leads across industries and revealed widespread adoption of AI apps, alongside significant challenges in performance, accuracy, and reliability persisted. 

I led the visual direction for the campaign, which extended beyond the report into webinars, LinkedIn ads, infographics, and presentation decks.
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In its first week, the report had 19 pieces of press coverage reaching over 6 million people and became the most downloaded content of the month in only 5 days.
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