Real Trends: AI & Software Quality Report

DELIVERABLES

Report
Paid & organic social
Infographics
Marketing collateral

Problem
By 2024, 85% of companies had integrated AI into their tech stacks. Everyone was talking about using AI, but almost no one was addressing its impact on software testing. The conversation needed clarity, not more hype.

Solution & Role
To cut through the noise, we created the AI & Software Quality Report – based on insights from 400+ C-level executives and technical leads. The report uncovered real trends, risks, and takeaways, giving decision-makers clarity (and confidence) in a fast-moving AI landscape. I led the visual direction for the campaign, which extended beyond the report into webinars, LinkedIn ads, infographics, and presentation decks.

More than just a report, it was a driver of engagement and discussion. In its first week, the report had 19 pieces of press coverage reaching over 6 million people and became the most downloaded content of the month with 65+ downloads in only 5 days.

Meet Leapwork Illustration Style

Consumer Trends: PriceRunner Infographics