GREETINGS!

I'm Neli

I am a Senior Designer and Illustrator with expertise in brand identity, visual direction, and creative operations. I've led the design for campaigns, events, and websites, while also driving the processes that keep design teams running efficiently. I've partnered with senior stakeholders to align design with business goals, mentored designers, and managed external vendors.

At Leapwork, I led the evolution of the brand identity from 2023 to Nov 2025 across web, campaigns, and events, supporting product launches and demand generation.

I’m currently open to new opportunities and always happy to connect, whether it’s to discuss a role, collaborate, or simply grab a coffee.

My specialties

Art Direction
Brand Identity & Governance
Illustration & Icon Systems
Web & Marketing Design
Infographics & Data Visualization
Design Process & Project Management

Software

Adobe Creative Suite
Figma
Weavy (AI design workflows)
Frontify (DAM)
PowerPoint
Project management tools (Asana, Jira)

Other fun stuff

Painting (traditional & digital)
Botanical illustration
Risograph printing
Storytelling
Graphic novels