NICE TO MEET YOU

I'm Neli

I’m a designer with over a decade of experience building brands, websites, and marketing experiences inside B2B tech, both agency-side and in-house. I come with a strong background in visual communication and I don't believe in pretty without a purpose. I never come at a problem from just one angle. Design, content, UX, business goals, they all need to work together. Because anytime we consider anything less than everything, we’re missing something.

By moonlight, I illustrate. It’s where I stretch my storytelling muscles, experiment with hand-drawn shapes, textures, and ideas that don’t ask for permission.

Right now, I’m Art Director at Leapwork, I shape the brand and design for all marketing materials: website, campaigns, and events, while driving efficiency by improving processes for the Design team.

My specialties

Art Direction
Brand Identity & Governance
Web & Marketing Design
Infographics & Data Visualization
Illustration & Icon Systems
Design Process & Project Management
Team Mentorship & Stakeholder Alignment

Software

Adobe Creative Suite
Figma
Frontify (DAM)
AI tools (Leonardo AI, Midjourney)
PowerPoint
Project management tools (Asana, Jira)

Other fun stuff

Painting (traditional & digital)
Botanical illustration
Risograph printing
Storytelling
Graphic novels