GREETINGS!

I'm Neli

I grew up in Bulgaria and have called Copenhagen home for the past 9+ years. Most of my career has been spent inside marketing departments at B2B tech companies, where I've learned to turn complex, technical information into design that's clear, relevant, and commercially effective.

My focus is brand identity and design for campaigns, events, and websites, with additional experience in illustration, infographic design, and explainer videos. I'm comfortable across both digital and offline formats — web, banners, social, brochures, email — and I also enjoy working at the system level, building or improving brand books, design systems, and templates so the work holds together beyond a single project.

I'm fluent across Adobe CC, Figma, and PowerPoint. What matters more is how I work: pragmatically, balancing design quality with realities like deadlines and stakeholder input. I own projects from brief to delivery and enjoy collaborating with others. What drives me is impact — taking something messy or unclear, understanding what's really happening, and turning that understanding into action.

I’m open to new opportunities and always happy to connect, whether it’s to discuss a role, collaborate, or simply grab a coffee.

My skills

Design & Art Direction
Visual identity
Design systems
Marketing design
Web design
Visual design
Art direction
Illustration
Infographics
Animation & motion graphics

Leadership & Process
Capacity planning
Team mentorship
Stakeholder alignment
Vendor management
Cross-functional collaboration
Process & workflow design

Tools

Design Software
Figma
Adobe Illustrator
Photoshop
Indesign
After Effects
Premiere

AI for Creative Production
Figma Weave
Flora AI
Adobe Firefly
Superscale
Claude Design

DAM & Documentation
Frontify
Confluence
Notion

Project Management
Asana
Jira

Languages

English (Fluent)

Danish (Reading & Writing - Intermediate, Spoken - Basic)

Bulgarian (Native)

Side Interests

Painting (traditional & digital)
Botanical illustration
Risograph printing
Graphic novels